Project 04
Beaufort
Project
Freelance, 2020
Role
Visual and Product designer
Work
Art direction
Website design
Branding
Team
Robert Kwok
Beaufort Design team
Elevating luxury timepieces with heritage and precision.
Beaufort is redefining the luxury watch market with their meticulously crafted timepieces that celebrate New Zealand's heritage. Through clean lines and bold design choices, each watch tells a story of craftsmanship and cultural significance.
Drawing inspiration from World War II instruments, particularly the iconic Beaufort aerotimer, we created a brand identity that balances historical gravitas with contemporary aesthetics. Our branding work from product naming to visual identity established a strong foundation that helped founder Robert Kwok successfully launch the brand confidently.
Brand
Photography
Elegance is key
The website was designed to feel like an elegant digital magazine where storytelling, photography, and product presentation merge seamlessly.
Every page is crafted with editorial sensibility, using a balance of typographic refinement, interactive imagery, and generous white space to highlight the meticulous craftsmanship behind each watch. The grid system mirrors classic print layouts, creating a rhythm that guides users through the Beaufort story with the same level of precision found in its timepieces.
Website
Home page
Website
Product page
Testimonials
"Dillon’s work on the latest Beaufort re-design was exceptional. His editorial eye and attention to detail brought our vision to life. The new website perfectly fits our brand's essence through its flow and design. We're stoked with the end result and can’t wait to integrate the new designs within our e-commerce platform."
Robert Kwok, Founder of Beaufort
Check out the next project